Love in the Buff
Poster redesign for Hong Kong director Pang Ho-Cheung
I was among the 10 designers invited to create a poster for Hong Kong director Pang Ho-cheung’s screenplay compilation boxset. “Love in the Buff” was my assigned film.
The idea was to have a hand holding a cigarette, but swap out the smoke with a plane leaving a trail of clouds behind. It was meant to symbolize how the characters’ relationship began in the last film as smokers-turned-lovers, and how that evolves in the sequel, as they drift apart and back together after flying to Beijing. People I showed this to saw the hand as wanting to cut the white thread. Some even thought it was a sexual innuendo. Those interpretations suit the film, so they became part of the concept.
I was among the 10 designers invited to create a poster for Hong Kong director Pang Ho-cheung’s screenplay compilation boxset. “Love in the Buff” was my assigned film.
The idea was to have a hand holding a cigarette, but swap out the smoke with a plane leaving a trail of clouds behind. It was meant to symbolize how the characters’ relationship began in the last film as smokers-turned-lovers, and how that evolves in the sequel, as they drift apart and back together after flying to Beijing. People I showed this to saw the hand as wanting to cut the white thread. Some even thought it was a sexual innuendo. Those interpretations suit the film, so they became part of the concept.
